Haste Creates Waste: Taking Time With A Customer
Time is underrated as a resource. So often in in work arenas money and time are linked together like a counter on a gas pump. If the return on time isn’t obvious and immediate, it can be thought of as valueless. Many businesses are using a different system of measurement these days. There are studies being conducted on the value of time being spent matching time taken with the required work of running a business. It is no shock to discover that it is more profitable and more beneficial if companies and service providers can spend more time with clients and customers. A large number of companies letting other smaller companies provide parts of their service to payroll service companies, human services providers, medical billing companies, and other basic business functions. A lot of companies have found the internet has provided time saving resources with account access, medical billing online, basic information resources, and in depth product descriptions and comparisons. Time is now saved for the more important functions that the company offers.
Big business knows that time spent with a customer is seldom wasted. While a customer may only spend a few dollars, the quality of service can create a loyal customer that will consistently spend a few dollars every week adding up to thousands of dollars over time. A happy customer spending five dollars today will likely contribute more profit in the long run then a disgruntled customer that walks away unhappy after spending several hundred dollars. an important aspect in consumer satisfaction is the resourcefulness of the employee in facilitating the customer’s desires.
A company that understands profit is proportional to the effectiveness of those doing the sellingwill quickly grasp that success has much to do with personal interaction. These companies will take time to train the employees, and will have too many rather than too few persons on the floor. Knowledgeable employees and a decent associate to customer ratio can provide the best return.
In the health field the more time a a physician listens to the patient, the the better the outcome. For many doctors the resolving of symptomatic issues is the process of running tests and prescribing medication. This results in unnecessary expenses to insurance companies and clients. The difficulty in seeing so many patients so quickly can lead to inadequate information for a proper diagnosis with an over reliance on testing over common sense. There have been many children placed on medication for ADD because the Doctor didn’t take or have the time to discover their sugar-laden diets.
There is a value to time spent with a client or customer . Taking the time to ask and fully understand often translates into solving problems in a more capable manner. Understanding the customer or patient and the related issues take a little effort.. Becoming more skilled in question asking or true communication requires a little time, but saves time in dealing with all the extra problems and unhappy customers. In the long run, wisely used is well worth the effort.
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